Here it is, many considered it inevitable after OpenSocial, and Facebook have responded by opening up their own platform. Even though the OpenSocial adopters are sticking with Google for now, I think fbOpen will catch on eventually, at least I find it the easiest platform to develop for.
The fb-open-platform.tar.gz archive contains the tools necessary to implement Facebook Open Platform — including the API, FBML (Facebook Markup Language), FBJS (Facebook JavaScript), and FQL (Facebook Query Language) — in your own environment. It also contains libfbml-1.2.0.tar.gz, which contains the essential libraries for parsing and rendering FBML.
If this bit of information is anything to go by, the social networking bubble is either bordering on the edge of being ridiculous, or Yahoo might be on to something.
Yahoo are looking a little stagnant, and a switch to social media might create the largest social network overnight. On the other hand, if implemented poorly, Yahoo will keep going down the drain. With 500 million active users compared to MySpace’s 110m and Facebook’s 60m, Yahoo will automatically get the largest userbase in no time at all.
This represents the first time a major force is switching to the social format rather than experimenting with smaller projects like Orkut or the now dysfunctional MyWallop. Open application development is also on offer, so this might as well become much bigger than Facebook or MySpace, if they do it right!
A lot of people have cried out over Facebook’s $15 billion valuation. However, there are certain points that support such a ridiculously high value. Investor Paul Buchheit has written an interesting article about how Facebook has the benefit of knowing about your entire real-life social network, clouded only by a few random online friends here and there, and how they could leverage it.
This comes from padrenel’s blog. It discusses important things to know while getting started with Facebook application development. Must read in my opinion, helped me immensely. It discusses:
Monetizing Facebook applications is a difficult job. First, there’s no dominant ad network for Facebook. I’ve started experimenting with AdSense on some pages of my Indian Premier League application. Here are some things I’ve learn so far:
AdSense provides relevant content if the web-page can be crawled. That’s why I built my app in such a way that certain pages can be crawled and others not. There are ways of getting around this such as nesting the ad code in iFrames with dummy text, but that probably borders right on the edge of Google’s TOS. Point is, if your page is open to crawlers, you will get relevant ads.
Selectively use require_login() and require_add(). This comes from the point above. The index.php file on my application uses require_add() so 92% of people using my app have added it. Most of the other pages are open to the web.
AdSense = CPC + CPM. Most Facebook ad networks such as Cubics or Adblade are exclusively CPC or exclusively CPM. AdSense is a combination of both, and the publisher cannot control the ratio in which these ads are shown, so you have to trust Google to deliver. Here are the facts about AdSense’s CPM.
You will get less clicks on Facebook as compared to a website. Most people on Facebook stick on Facebook and aren’t easily interested in going away. Pray to God for more CPM ads.
Facebook has launched its instant messaging product. However, my personal preference is to keep it disabled. I think integration with friends’ lists is important, as usually people add so many friends on facebook as it is impossible to communicate with all of them simeltanously. Most of my friends have disabled the feature. I think the lacking ingredient is prioritization.
We developers love it when people use our applications on social networks, but sometimes it can go a little too far, one of my friend’s profile looks something like this:
I had talked about Facebook coming up with their integrated IM client soon. Here is a video preview of what it might look like. This is official, but they’ve said that the final product might be very different.
